MONTEGO BAY — Couples Resorts, Jamaica has made the bold move of increasing standard travel agent commission to 15% on all new bookings after May 14, 2018.

The increase was made as part of an expanded agent incentive/education program that features Couples Resorts Travel Agent University, an online training tool designed to better equip travel partners with key selling points and differentiators.

As a Couples Resorts Preferred Travel Agent, additional incentives include a channel agnostic $10 per night for every night booked, and one free night’s stay to the travel agent for every seven nights booked.

“From our founding, travel agents have been a fundamental part of our success,” said Dean Sullivan, vice president of sales and marketing for Couples Resorts, Jamaica, “and it is important that we express our continued commitment to travel professionals both through words and actions.”

In recent months, Couples Resorts has also added to its roster of North American sales representatives who are trained to assist individual travel professionals with arrangements.

“Seems daily there is another headline about the latest and greatest technology, supposed seismic shifts in how consumers plan their travel,” added Sullivan. “But for our product it is the seasoned travel professional that continues to drive our success and we strive to always strengthen that partnership.”

Sullivan also noted that Couples Resorts, Jamaica boasts one of the highest levels of repeat guests in the Caribbean and focuses solely on authenticity with each of its four luxury, couples-only resorts. Over 30% of the company’s guests are repeat guests, a fact that is often recognized by travel agent partners “because we can deliver a product that will guarantee long-term repeat client business,” he said.