TORONTO — For anyone who’s ever complained about tiny hotel rooms and cramped quarters while on the road, this Airbnb listing has all the elbow room you’ll ever need.
In what is being considered an ingenious marketing move, Visit Sweden has just listed the entire country on the popular accommodation site in hopes of attracting tourists and generating buzz.
Hailed as the first partnership of its kind with Airbnb, the marketing campaign includes nine different ‘listings’ ranging from Rocky Island in the Stockholm Archipelago to a ‘Cliff with Panoramic Ocean View’ near Skuleskogen.
According to the airbnb.site, the listings aim to “make this home available for everyone”, based on a Swedish law that gives all people the right to be free in Swedish nature. “In other words, Swedish nature isn’t just a piece of land with trees and lakes and cliffs – it’s a home with all the necessities and amenities that any great home should have.”
To see the listings, go to sweden.withairbnb.com.