It’s always good to end the year on a high note, and that was certainly the case when this story ran – even if the positive news came with a caveat.
The headline for this edition of ‘It Happened This Week’ is: ‘Higher prices loom as loads, occupancy rates see double digit growth for airlines, hotels’
As Travelweek noted, load factors for the world’s airlines were averaging 82.5%, buoyed by a 12.4% uptick in North American air traffic.
The caveat? Higher demand without added supply equals higher prices: “With airlines still watching capacity closely, packed planes look to be the norm in the new year with higher airfares a likely result.”
Travelweek noted that on the hotel side, things were trending up too. The occupancy rate for the Americas region was up 6.7% to 61.3%. Average daily rate (ADR) was up too, by 1.5% to US$102.38, according to data compiled by STR and STR Global.
Did the headline appear in Travelweek in 2010, 2017 or 2021?
Here’s a hint: When this story ran, the ‘Great Recession’ was less than two years in the rearview mirror.
Fill out the contest form below, with your guess and your email address. We’ll announce the answer and the winner next week. Last week’s contest headline about fuel surcharges ran in December 1990. Our winner for Week #41 is Marilyn Kasten with Old Port Travel in St. Catharines, ON. Congratulations Marilyn!
Throughout 2023 we’ve posted an article from Travelweek’s archives, spanning the years 1973 – 2023, as part of our 50th anniversary celebrations. Guess the correct year the story ran, and you could win a $50 Amazon gift card.
