MISSISSAUGA — Collette is doing all it can to help those impacted by the recent wildfires in Jasper, Alberta.

Through its Collette Foundation, the tour operator has donated 5,000 to the Jasper Community Team Association in the aftermath of this summer’s devastating wildfires. Experts from the association will allocate the funding to best aid the community’s recovery.

“We have a culture of caring at Collette and want to offer support to our partners in Alberta and Jasper. That’s our priority right now,” said Brett Walker, general manager at Collette. “Our team in Mississauga, Ontario regularly spends time helping at Eden Food For Change, and our team in Langley, BC are regular volunteers and contributors to the local Ronald McDonald House.”

With the aim of making a positive impact for all future travel, Collette has shifted towards working with environmentally-friendly vendors and away from using single-use products while on tour in an effort to cut down waste and reduce its carbon footprint. In addition, every small group Explorations tour includes an Impact Moment, which fosters a sense of purpose and connectedness. Collette partners with social enterprises, non-profits and cultural or environmental conservation groups to ensure that each visit generates sustainable economic and social benefits for the community.

“We’re continually auditing our tours to ensure they meet our responsible travel standards while seeking out ways to create a positive impact,” said Melissa Snape, head of corporate citizenship and corporate social responsibility at Collette. “We love introducing guests to fascinating new destinations while being mindful of the impact over-tourism can have. That’s why we’re always thinking of ways to use smarter, less-travelled tour routes, listening to what locals in these destinations have to say about their community’s needs, and encourage visiting popular destinations during their off-season.”