TORONTO — Canada is looking strong indeed for Club Med, which hosted its 2018-2019 seasonal launch in Toronto last night.
According to Carolyn Doyon, Senior Vice President, Canada & Mexico, the company saw double-digit growth in Canada in 2017, with its top destinations being Club Med Punta Cana, Club Med Cancun Yucatan, Club Med Turkoise and Club Med’s ski resorts in the Alps.
Additionally, Club Med reported a tripling of sales for Meetings and Events by Club Med since 2011, bringing in 40% more sales than the previous summer and now trending to hit above 30% in Q1 2019.
While at the launch, Doyon and the Club Med team highlighted the company’s newest programs for the upcoming season, which include the new Worktainment campaign. Designed for the meetings and events market, Worktainment aims to help employees craft lasting memories through social and inspired retreats.
These team-building trips combine work and pleasure, and include: picturesque settings at Club Med resorts; collaborative activities to boost team spirit beyond the office; tailor-made events for large and small groups; and a dedicated G.O. team.
Also unveiled last night was Club Med’s new Exclusive Collection brochure, which features everything from private villas to alpine mountain chalets. Combining beautiful locales with ultra-luxe accommodations and customized services, the collection includes 15 resorts as well as new exclusive spaces. These include:
- Club Med Cefalù
- Exclusive Collection space, Le Belvédère, at Club Med Les Arcs Panorama (opening December 2018)
- Club Med Seychelles on Sainte-Anne Island (opening 2020)
- Club MedMichès Playa Esmeralda (opening December 2019)
The night was buzzing with anticipation over Club Med Michès Playa Esmeralda, the company’s newest property in the Dominican Republic. Located 90 minutes from the Punta Cana airport, the new resort will be North America’s first Exclusive Collection resort and will feature 335 rooms, Kids Clubs, gourmet cuisine, multiple pools and a Meetings and Events facility.
Michès Playa Esmeralda will also be the first resort to debut in the region of Michès.
As part of its expansion plans and international growth strategy, Club Med is aiming to open five new resorts each year until 2020, with its Exclusive Collection portfolio accounting for 10% of its total properties.
For more information go to clubmedagents.ca.