TORONTO — Club Med says it’s helping travel agents achieve their sales goals with advanced agent tools aimed at meeting client needs in a more personalized and experiential way.

The all-inclusive pioneer has launched a sales kit focused on the main experiences to discover in Club Med resorts around the world.

The marketing tools will allow agents to adopt a more experiential pitch and sell Club Med offers to more digitalized customers, according to the company, adding that the kit is aimed to familiarize agents with Club Med’s services and help reach sales goals.

Essential in targeting a younger demographic, the sales kit is also instrumental in identifying key interests in a growing millennial market, says Club Med. “Digitalized and in search of transparency, this young generation aspires to be different and boasts a try-anything attitude.”

Club Med’s offers include an extensive sports program with activities including flying trapeze, water skiing, and diving; a full range of childcare options with activities suitable for ages suitable for ages four months to 17 years; and dedicated spaces and services to relax and let go, with multiple adults-only areas such as Zen Oasis.

Travel agents can explore the page https://en.clubmedagents.ca/training-tools-benefits/bucket-list-visionary/ to find training booklets and social media content.