TORONTO — Choice Hotels Canada’s third annual Book To Build campaign is now underway.

In 2018 the campaign raised $115,000 and this year Choice Hotels Canada is aiming even higher with a goal of raising $145,000, with 100% of the proceeds going to Habitat for Humanity Canada.

“We make it a priority to give back to the community and it’s very important to us as a company,” says Brian Leon, President, Choice Hotels Canada. “Working with Habitat for Humanity allows us to build homes alongside families in need of housing and we are thrilled to be bringing back this initiative for a third year.”

Guests at any of the 150 participating properties will have a portion of their rooms proceeds donated to help families in need of affordable housing, members of the Choice Privileges loyalty program are also able to donate their points.

To date the Book To Build campaign has raised $219,000, with the goal of raising $500,000 over the next three years. The campaign runs from now until May 26.

”Affordable homeownership provides families with strong foundations to build better opportunities for themselves,” says Mark Rodgers, Habitat Canada’s President and CEO. “Each year this campaign continues to grow and thanks to the efforts of Choice Hotels Canada and all those involved, we’re able to continue to help even more families in communities across the country.”

For more information on Book To Build, visit BookToBuild.ca.