SCOTTSDALE, AZ — Centara Hotels & Resorts, the leading hotel operator in Thailand, has chosen Discover the World Marketing for sales and marketing representation in the U.S. and Canada.

“We needed an established organization that could deliver broad distribution throughout the market, especially among the leisure (wholesale and retail) and MICE market segments,” said Chris Bailey, Centara Hotels & Resorts’ Senior Vice President of Sales and Marketing. “Centara also has a unique culture and business style, so finding a company that could embrace this was essential. Discover ticked all the boxes in our search.

“As we expand our portfolio of 67 properties and operations in six countries, we felt it was the appropriate time to invest in the North American market more directly,” added Bailey. “Our five brands are 4- and 5-star luxury properties that are a good fit for this market.”

Jenny Adams, CEO of Discover the World Marketing, said “Centara is a fast growing, industry friendly hospitality business, which sees the North American market as essential to support its continued growth. Centara already has an extensive range of wonderful locations, but plans further expansion into China, Africa and the Middle East in the near future.”

For more information about Discover the World Marketing, visit discovertheworld.com.