TORONTO — Celestyal has named Rachel Wilton as VP Revenue, Product, and Shore Experiences.

Wilton brings extensive commercial leadership experience from her previous roles at Virgin Atlantic, where she served as VP Holidays and Global Sales. In her new role she will be based in the UK and report to Celestyal’s Chief Commercial Officer, Lee Haslett.

Wilton will focus on the development of pre- and post-cruise experiences for the agent community, enhancing the shore excursion program as Celestyal expands into new destinations, and executing the company’s revenue management strategy.

She will also lead the global revenue and inventory management, shore excursions, and data analytics teams.

“We are thrilled to welcome Rachel to our leadership team. Her exceptional strategic vision and proven track record in driving profitability and operational excellence make her the perfect fit for Celestyal. We are confident that Rachel’s leadership and innovative approach will play a pivotal role in propelling Celestyal into its next phase of growth and success within the cruise industry,” said Haslett.

Wilton added: “I am thrilled to be joining Celestyal at such an exciting juncture, I am eager to contribute to Celestyal’s ambitious growth in product development, revenue generation and shore experiences as we expand into new destinations. I look forward to collaborating with a fantastic team and our esteemed partners and agencies within the industry.”