TORONTO — Celebrity Cruises has promoted Allan Brooks to Director of Market Sales, Canada, effective immediately. He will replace Ken Brooks who is set to retire on March 31, 2020.

Allan has been with Royal Caribbean International for more than 20 years, with positions onboard RCI ships, in corporate headquarters and field sales. He came to the Celebrity Cruises sales team from Hotel Operations (Entertainment) “and brought with him an energy and enthusiasm that he has continued to use while working with his team, his agents and partners,” says the cruise line.

Born and raised in Montreal, and now married with two children, Allan says he is excited to return to his Canadian roots.

Moving forward Allan’s team includes Brenda Yeomans (Strategic Market Manager), Jennifer Barker (Regional Marketing Manager), Chad Kowalenko (Market Sales Manager), Sandra Pennington (Market Sales Manager), Maxine Gundermann (Market Sales Manager), Mathieu Robert (Market Sales Manager) and Vanessa Brousseau (Market Sales Manager). Along with Keith Lane (VP of Sales North America), the team aims “to be a driving force in the travel industry,” says the line.

Allan adds that “Celebrity Cruises is the best-kept secret in the cruise industry, but that secret is getting out and people are taking notice. Our continued success comes from partnerships with our amazing travel advisors and we couldn’t do it without them.”