TORONTO — The New Hampshire Division of Travel and Tourism Development held a presentation and luncheon for travel industry in Toronto’s Distillery District last week to launch its new advertising campaign and highlight why Canadians should visit the Granite State.

“Canada continues to be New Hampshire’s number one source of international visitors,” said Victoria Cimino, director, New Hampshire’s Division of Travel and Tourism Development told Travelweek. “The state’s close proximity to Ontario and Quebec as well as its diverse offering of travel activities provide Canadians with unlimited travel options,” added Cimino.

During the presentation Cimino outlined the state’s new advertising campaign which played off its state motto, ‘Live Free or Die’. The new campaign is based on themes reflecting, Live Free and Be Fierce, Live Free and Laugh, Live Free and Shine Bright, and Live Free and Melt.

The new campaign will target the Toronto and Montreal areas and be featured in 371 digital screens in TTC subway and GO Train stations in Toronto, on transit shelters, street level posters and Tim Horton’s video network shown at its restaurant/coffee shop locations.

For the travel trade, New Hampshire will continue to participate in the annual Ontario Motor Coach Association (OMCA) trade show and invite trade partners on fams to develop packages and tours to the Granite State. The state’s website visitnh.gov has dedicated sections and tools for the trade on itineraries, planning, information resources and tour themes.

More than 1.1 million Canadians visit New Hampshire (includes same day car visits) and experience its 92 state parks, 18 miles of coastline, tax-free shopping, covered bridges, 42 breweries, 19 wineries and burgeoning culinary scene.

Cimino would like to see that visitation grow. She told Travelweek one of her main priorities is getting direct service from Toronto and/or Montreal to New Hampshire.

For further Information on New Hampshire, visit visitnh.gov.