LONDON — British Airways is living the ‘suite’ life after unveiling its highly anticipated new Business Class seat – Club Suite.

Arriving on the first of its A350 aircraft this July, Club Suite features direct-aisle access, a suite door for greater privacy and flat-bed seats in a 1-2-1 configuration, 40% more storage, a vanity unit and mirror, Wi-Fi, 18.5-inch entertainment screens, high-definition, gate-to-gate programming and PC/USB power.

Moreover, the A350 aircraft itself helps to promote rest and relaxation, with reduced noise levels, high ceilings and ambient lighting that complements the time of day and outside light. The three-cabin aircraft will also boast a new 56-seat Club World cabin as well as the latest 56-seat World Traveller Plus cabin featuring new furnishings, amenity kits and an improved dining experience.

The airline, which is marking its centenary this year, will roll out the new suites in a carefully managed, three-phase program.

During phase one, the first A350 aircraft will start some short-haul flying between London and Madrid. In phase two, from Oct. 1, 2019, the aircraft will begin long-haul flying, with another three A350 aircraft joining the fleet and two Boeing 777 aircraft being retrofitted with the new cabin.

At the start of 2020, phase three will begin, which will see British Airways rolling out its Club Suite on further long-haul aircraft across the network.

“The arrival of our first A350 featuring our new Club Suite is one of the most exciting developments in our £6.5 billion investment programme,” said Alex Cruz, British Airways’ Chairman and CEO. “We’ve worked hard to ensure every aspect of the Club World experience, form the lounges we’ve refreshed to the new gourmet menus from Do&Co on flights from Heathrow, and the luxurious bedding we’ve introduced from The White Company, exudes the very British style and quality customers expect from us.”

The current ‘selling from’ date for A350 long-haul flights is Oct. 1.