MEXICO CITY — AMResorts and Grupo Hotelero Santa Fe are bringing Breathless Resorts & Spas to Tulum, Mexico.

AMResorts will oversee brand management, sales and marketing of the resort.

“Our strong relationship with Grupo Hotelero Santa Fe demonstrates ALG is the right resort brand management partner for owners seeking to maximize their investments through our powerful distribution channels,” says Javier Coll, Executive Vice President and Chief Strategy Officer of ALG.

“As Tulum welcomed more than 300,000 visitors this summer alone, we are excited to expand our presence in one of Mexico’s top travel destinations.”

Breathless Tulum Resort & Spa is expected to open in 2021 with 300 suites and gourmet dining, 24-hour room and concierge services, an unlimited premium beverage program, daily refreshed mini bar, daytime activities, live nighttime entertainment and included taxes and gratuities. A “stunning” beach club will raise the bar to a new level in the entire region, says the company.

“Breathless is the perfect match for Tulum, as it is the first to offer all the services and amenities of a Grand Tourism category property in the area, which will allow more sophisticated travellers to reach this destination,” said Francisco Zinser Cieslik, Executive Vice President of Grupo Hotelero Santa Fe.

The companies first announced their partnership earlier this year, co-branding three resorts in Punta Cancun, Los Cabos and Nuevo Vallarta under AMResorts’ new brand, Reflect Resorts & Spas and Krystal Grand.

AMResorts has 54 resorts in its current portfolio, plus 10,000 rooms under development. Meanwhile with this deal Group Hotelero Santa Fe’s portfolio will reach 28 hotels and 6,932 rooms in 18 cities across Mexico, including hotels currently in construction or expansion.