VANCOUVER — BranchUp has launched an enhanced membership for travel advisors that harnesses the power of Instagram to reach their clients. 

Called BranchUp PRO, the membership utilizes Instagram and AI to generate destination-specific posts and includes an enhance dcalendar scheduling module, in addition to features of the company’s core program. 

The annual cost for PRO membership is $149; the free membership, which includes Facebook, LinkedIn and client e-mail newsletters will continue at no cost. 

BranchUp’s Instagram Reels include a customized ‘call to action’ featuring travel advisors’ profiles and contact information. These videos are a combination of supplier product, destinations, niche travel and the importance of working with a travel advisor, says Michael Drever, BranchUp founder.

“This new PRO membership will help advisors continue to grow their databases and stay connected to their clients. Instagram is the medium for millennials and Gen X’ers – social media is the main source of travel inspiration for them.”

Drever adds that BranchUp PRO was created using input from the company’s travel advisory board.

“These agency owners and advisors stressed the importance of Instagram content and they see the low annual fee as a great value,” he says. “They also suggested niche market content be added along with posts promoting using a travel advisor, which we have incorporated into the program.”