Tracy Berkeley, who first joined the organization in January 2020, has been officially named Chief Executive Officer. She has been serving as the BTA’s Interim CEO since June 2022.

Over the course of the last nine months, Berkeley has helped stabilize the organization, raised the awareness of the destination by meeting with stakeholders in the travel trade, and worked alongside partners to deliver the BTA’s award-winning ‘Lost Yet Found’ campaign. She serves on several private and public Boards and is a 2024 Certified Destination Management Executive (CDME) candidate.

On her new role, Berkeley said: “It is with a deep sense of pride and humility that I officially take the helm as the CEO of the Bermuda Tourism Authority. We are starting to see incremental growth along with a reinvigorated local community … By championing Bermuda’s core strengths and engaging with media and trade partners around the world, we have been able to leverage the island’s key selling characteristics and reinforce the message that we are open for business. I am profoundly grateful for the opportunity to further develop this vital sector of the island’s economy.”

Wayne Caines, Chairman of the BTA Board, added: “We are excited to announce Tracy Berkeley to the position of CEO and are confident that the organization – and Bermuda as a whole – will benefit greatly from her leadership and expertise. As Interim CEO, she answered the call to take on the challenge and delivered against a clear set of mandates, determined by the board, impeccably. I am confident that she will continue to do so with our support and the support of the island’s valuable community.”

For more information about Bermuda, go to www.gotobermuda.com/bermudatourism.