MIAMI — Azamara Cruises’ revamped global reservation system, RezA, is aimed at enhancing the booking experience for travel advisors.

The new system is part of Azamara’s broader commitment to improving relationships with its travel partners through its ‘Listening, Learning, and Linking’ initiative.

RezA promises to make it easier for advisors to manage reservations and streamline the process of selling Azamara cruises, says the cruise line’s Chief Sales Officer, Michelle Lardizabal.

“We never stop looking for ways to better support our travel advisors, and are confident that this update reflects their feedback and this commitment. Once educated on RezA, advisors tell us how much they love the platform’s intuitive design to quickly make a booking and how easy it is to use. It’s saving our advisors a phone call and improving the way they interact with their clients, which is exactly what they’ve asked for,” says Lardizabal.

The name RezA was chosen through the ‘Name It to Win It’ contest, where travel advisors were invited to suggest names for the upgraded platform. The contest garnered over 500 entries, leading to eight finalists. Ultimately, the name RezAmara, later shortened to RezA, was selected as the winner.

Lardizabal says the new system incorporates a range of features aimed at enhancing efficiency and user experience, drawing from direct feedback from travel advisors.

Key features include the ability to send payment links to clients, expedited commission payments via a ‘Pay in Full’ option, and advisor recognition at the booking level.

Additional tools facilitate group bookings, automate payment reminders and allow for easy duplication of reservations for clients traveling together.

Advisors can access the new system through Azamara’s dedicated travel advisor portal, Connect.Azamara.com.

The platform also offers a range of additional tools, including marketing content and assets to share with their clients, as well as the relaunched Azamara World Academy.

To assist advisors in becoming familiar with RezA, Azamara will also offer webinars and training sessions.

For more information check out Connect.Azamara.com.