TORONTO — Avianca has launched a new Toronto-Bogota route that it says will promote tourism and exchange between the two cities.

Launched on Dec. 3, the new route will offer Canadians approximately 4,000 weekly seats and three weekly frequencies on Tuesdays, Fridays and Saturdays.

The airline  has set the goal of inaugurating 50 new routes in three years, from 2021 to 2023, as well as launching 200 point-to-point routes by 2025. It has already launched 16 new routes in 2021 and increased the number of flights in December by 30%.

“We are expanding our network to offer our clients point-to-point connection. We want our Canadian clients to have the best travel experience at competitive prices, to explore Latin America through one of the largest networks in the region,” said Rolando Damas, Avianca’s General Director for North America, the Caribbean and Asia.”

Flavia Santoro, president of ProColombia, the government agency in charge of promoting tourism in Colombia, added: “We celebrate the launch of this new route with the Canadian market. It is an important step towards the recovery of our tourism industry. This direct flight with Toronto also opens a door for new business opportunities that will allow us to keep positioning Colombia as a strategic agency in charge of promoting tourism in Colombia.”