MONTREAL — The challenges of the past 2.5 years has forced the Association of Tour Operators of Quebec (ATOQ) to release its General Manager, Nathalie Guay.

ATOQ is eliminating the position effective Sept. 30. It was the only permanent position for ATOQ. “Loss of members coupled with financial difficulties are weakening industry associations in all sectors,” notes Guay.

ATOQ is a non-profit organization in operation since 2002.

Says Guay: “In 2020, the ATOQ was looking for an industry veteran to fill the position of General Manager. And now two years later the ATOQ is forced to abolish the position, a sad reality for our industry!”

During the pandemic ATOQ presented several conferences and webinars, conducted market research and produced and distributed an informative newsletter to support, promote,  represent, and educate Quebec’s tour operators. During this time ATOQ also exercised its power and lobbied various levels of government to advance issues and release funds that helped its  members.

ATOQ President Joane Tétreault acknowledged the exceptional work Guay has done over the past 20 months to move the association forward and deliver programs during a difficult time. “Her dedication, leadership and determination have made her a true and passionate partner with the tourism industry,” says Tétreault.

ATOQ continues to hold a seat on the advisory committee of the Office de la Protection du Consommateur (OPC), as well as the management of the Fonds d’indemnisation des clients des agences de voyages (FICAV).

Guay can be reached at nathalie@atoq.ca.