FORT LAUDERDALE — Atlas Ocean Voyages has launched a brand new loyalty program to reward past guests for their continuedloyalty and support.

Called Atlas Yacht Club, the five-tiered program, which officially launched yesterday, May 24, features plenty of benefits and exclusive offers for loyal past guests. Based on number of nights sailed, the program offers Purple (7-35 nights), Bronze (36-75 nights); Silver (76-125 nights) and Gold (126-200 nights) levels, culminating with the Captain’s Yacht Club for those who sail 201 nights or more.

Travellers are automatically enrolled in the Atlas Yacht Club when they make their first booking. Using their loyalty number, they can register at MyAtlas to indicate their personal preferences such as minibar beverages, preferred bed configuration, park and rubber boot sizes and any special requests such as distilled water for sleeping devices.

As a member, travellers will enjoy benefits, special savings on select voyages, private cocktail parties with the captain and senior officers as well as onboard credits of up to US$200 per guest.

In addition, past guests of Atlas can refer friends and family to sail on their first expedition, with the new guests receiving the applicable loyalty savings as offered.

“Atlas was founded on uniquely offering immersive expeditions aboard luxury yachts, so we’ve taken an equally unique approach designing our loyalty program,” said James Rodriguez, president and CEO of Atlas Ocean Voyages. “I have met many customers who rebook while on onboard because they crave another adventure with us. This new program is our way of thanking them for their commitment to the brand.”

For more information call 1-844-44-ATLAS or go to www.AtlasOceanVoyages.com.