FORT LAUDERDALE — Atlas Ocean Voyages has named James Rodriguez as its new President and CEO.

Rodriguez, who brings with him more than 20 years of experience in the travel industry, began his cruise career with Crystal Cruises and subsequently joined Oceania Cruises in 2003 as a key founding team member. At Oceania, he served as Executive Vice President of Sales & Marketing and helped build the brand in the areas of omni-channel marketing, sales, corporate communications, loyalty programs, guest services, new product development, sustainability initiatives and corporate philanthropy.

Rodriguez joins Atlas Ocean Voyages at a pivotal time of development and growth, with the upcoming November launch of the company’s second vessel, World Traveller.

“James’ entrepreneurial experience in helping build and market successful brands will be a key advantage as we continue to introduce our new brand to the North American market,” said Mário Ferreira, Chairman of Mystic Invest Holdings, parent company of Atlas Ocean Voyages. “James has an unwavering passion for the cruise industry and a reputation for being a champion of travel advisors. We are confident that, under James’ leadership, Atlas Ocean Voyages will be the best small luxury expeditions cruise line in short order.”

Describing his new role as an “extraordinary opportunity,” Rodriguez says that he is deeply honoured to be joining the Atlas team.

“Only one year in service, Atlas is already an established cruise brand with elegantly designed expedition ships that sail to bucket-list destinations and an exceptional staff and crew who deliver excellent service,” he said.

“Looking forward, we will continue to build upon that success by further enhancing the guest experience aboard our luxurious ships. In addition, we are committed to strengthening and expanding our relationships with the trade community, as we highly value our travel partners and are grateful for their support in recommending Atlas,” he added.

Atlas Ocean Voyages launched its first ship, World Navigator, in August 2021. World Traveller will launch in November 2022. Both ships feature 98 suites, solo suites with no single supplements, and staterooms. Three additional sister ships – World Seeker, World Adventurer and World Discoverer – will join the fleet through 2024.