ORANJESTAD — The Aruba Tourism Authority has named Sjiedy Dijkhoff-Feliciano to the position of Area Director, North America.

In her new role Dijkhoff-Feliciano will oversee the tourism board’s regional sales and marketing teams.

Dijkhoff-Feliciano joined the ATA in 2002 and previously served as Communications Manager.

“We are thrilled that Sjeidy is stepping into her next role of Area Director of North America and continues to grow within the ATA,” said the ATA’s CEO, Ronella Croes. “Sjeidy is a senior tourism professional well respected both within our organization and among our many external stakeholders within and outside the tourism industry. Of her many career milestones, she played a critical role in managing Aruba’s crisis communication strategy during the COVID-19 pandemic, later shifting her focus to communicating the island’s re-opening, healthy and safety procedures and visitor travel requirements.”

“As a proud Aruban who has represented the destination internationally for many years, I am passionate about my country and honored to continue my career with the ATA,” said Dijkhoff-Feliciano. “I am eager to take on this new role and continue to promote the One happy island to travellers across North America during this exciting time for the destination.”