NEWTOWN SQUARE, PA — It was a record-breaking third consecutive year for AMResorts’ agent loyalty program, with over 30,000 travel agents registered and millions of dollars’ worth of rewards redeemed.

According to the company, AMRewards experienced unprecedented growth in Canada and the U.S. last year, having its highest participation to date with a 65% increase in total bookings entered in the program year over year.

Looking ahead, the company says agents will experience even more AMRewards contests and benefits in 2018, plus enhanced platforms and programs featuring an improved user experience and more educational opportunities.

Starting this month, AMRewards newly launched Dreams Puerto Aventuras Resort & Spa campaign allows agents to receive double points in January when entering bookings for this family-friendly property in the Riviera Maya.

Additionally, there are two major relaunches planned for the travel agent community in 2018. In the first quarter, the all-new AMRAgents.com will make its debut with new content, sales tools and personalized options for agents. In the second quarter, agents can expect the new and improved Master Agent Program, which will be re-platformed with enhanced content and gamified testing, as well as new certifications for agents. In addition to the standard AMResorts Master Agent certification, agents may choose to become a Brand Specialist or an AMResorts Master Wedding Agent.

Over the past year, AMRewards has received several enhancements, including a new online booking engine that allows agents to redeem points for stays, discounts on transfers and excursions when booked in conjunction with stays, and new branded tote bags and redemption items. Plus, agents enjoyed 5% cash back on select retailers with new AMRewards Visa prepaid cards, as well as a new landing page on AMRAgents.com.

“Following the incredible success of 2017, AMResorts will be investing more in its loyal agent community with a commitment to continue to raise the bar even higher for the AMRewards program,” said Jan LaPointe, Vice President of Strategic Planning Retail Sales North America, AMRewards and Sales & Marketing for Canada. “Beyond providing agents with tools to help their sales and even more opportunities to reap the rewards, AMRewards continues to evolve and support agents in delivering personalized and customized travel experiences to their clients.”