PHILADELPHIA — Since arriving on the scene with its first Sunscape Resorts & Spa property in 2001 – hardly an auspicious year to launch any venture in the travel business – AMResorts has added five more brands and expanded to 60 resorts and more than 20,000 rooms. It’s a new milestone the company and it’s two years ahead of schedule.

AMResorts signed multiple hotels over the past seven months and the new deals represent 10% portfolio growth. One of the most recent was the signing of Zoëtry Chamela Costalegre Mexico, a 120-room new-build about 140 kilometres south of Puerto Vallarta, in the high-end vacation destination of Chamela Bay.

By the end of 2016 AMResorts will open 10 new resorts across its six brands: Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas.

“Our dynamic business model combined with our ability to find the right deal in the right place at the right time has enabled us to grow at an industry-leading pace,” said Javier Coll, Executive Vice President and Chief Strategy Officer of parent company Apple Leisure Group. “In addition to continued expansion in Mexico and the Caribbean, we are introducing AMResorts’ innovative Endless Privileges, Unlimited-Luxury and Unlimited-Fun resort concepts to new markets like Costa Rica and Panama.”

AMResorts President Gonzalo del Peon said the company’s tailored approach to the traditional all-inclusive resort model through six resort brands “has allowed us to deliver exceptional products and services to a wide variety of travellers”. Reaching the 60-resort goal as AMResorts hits the 15-year mark “highlights AMResorts’ proven track record of bringing high-end resort brands to beachfront destinations that are easily accessible from numerous gateways across North America,” he added.