“This is a long-term move that will unlock greater scale”: Sunwing Airlines on WestJet mainline integration

WestJet Group targets October 2024 for integration of Sunwing Airlines into WestJet Airlines

CALGARY — The WestJet Group is sharing its targeted timeline for the integration of Sunwing Airlines into WestJet Airlines.

The move will complete WestJet’s strategy to move all 737s into the same AOC (air operator certificate).

Planning and integration activities are well underway, with the goal of completing integration efforts by October 2024, said Alexis von Hoensbroech, CEO, the WestJet Group.

In June 2023, unconfirmed reports suggested the integration would happen within two years.

“As we execute upon our network strategy to serve the Canadian leisure market from coast-to-coast, we look forward to consolidating Sunwing Airline’s 737 aircraft, with that of WestJet’s, enhancing our ability to meet the diverse travel and product needs of all Canadians,” said von Hoensbroech.

“Integration work will prioritize a seamless transition for Sunwing’s customers and employees as we work together to bring enhanced sun and leisure offerings to communities across the country and ensure jobs for those transferring to WestJet from Sunwing Airlines,” he added.

As the proceeding integration of Swoop will be fully completed by Oct. 28, 2023, the WestJet Group says it will integrate Sunwing Airlines “with the same commitment to delivering a reliable guest and employee experience.”

The WestJet Group added that “with safety, people and guests at the forefront, the complex nature of the integration, as well as the involvement of multiple valued stakeholders, including Transport Canada, Canada Industrial Relations Board (CIRB) and labour partners, the targeted completion of integration will remain flexible, as necessary while the airline works productively with these groups on timelines and details.”

As announced earlier, the integration has no impact on Sunwing Vacations Group and its associated vacations brands.

To read Travelweek’s brand new interview with Sunwing Travel Group’s President of Tour Operations, Andrew Dawson, click here.

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