TORONTO — Ahead of its new direct flight service from Toronto to Zurich this summer, SWISS International Airlines held a first-of-its-kind ‘suitcase party’ in Toronto yesterday.

Hosted in partnership with Switzerland Tourism at The Space on King, the event was held to celebrate the new service, which kicks off on May 10. The highly-anticipated route, primarily operational during the summer, aims to cater to the increasing demand for travel between Toronto and Zurich, and will operate on all days (except Monday and Wednesday) using the Airbus A330, known for its comfort and efficiency.

Zurich, Switzerland

Flights depart from Toronto at 16:35 and arrive in Zurich at 06:30 the following day. The return from Zurich departs at 09:55 and arrives in Toronto at 13:00 local time. 

“In the wake of the pandemic, it has now become clearer than ever that travel is a deeply-rooted human need, especially among the younger generations,” says SWISS Chief Commercial Officer Tamur Goudarzi Pour. “The demand for air travel continues to steadily rise, and the loadings on our flights are now higher than they have ever been before. We are delighted that we will be further expanding our route network this summer.” 

Guests at last night’s event sampled food and drink that Switzerland is known for, including chocolate and cheese. They also learned about new offerings and important highlights from Switzerland Tourism, including: 

• Zurich, Switzerland’s financial and cultural hub, offers a compelling mix of historical and modern attractions. Its Old Town (Altstadt) showcases centuries-old architecture, while over 50 museums and numerous galleries reflect its rich cultural tapestry. The Grossmünster church is a landmark of historical significance. The city’s strategic location by Lake Zurich and its proximity to the Alps make it an ideal starting point for exploring natural landscapes. Zurich’s diverse dining scene caters to global tastes, complementing its cultural offerings. Efficient public transport facilitates easy access to both urban attractions and outdoor activities, making Zurich a practical destination for discerning travellers.

• The Jungfrau Region, nestled in the Swiss Alps, showcases nature’s grandeur and the allure of outdoor adventure. Renowned for its breathtaking landscapes, it offers a seamless blend of dramatic mountain peaks, glaciers, and valleys. Home to the Eiger, Mönch, and Jungfrau mountains, the area provides a haven for skiing, hiking, and mountaineering enthusiasts year-round. Its well-preserved alpine villages, such as Grindelwald and Wengen, exude traditional Swiss charm and serve as gateways to exploring the surrounding natural wonders. The region’s extensive network of railways, including the famous Jungfraubahn, offers visitors unparalleled access to high-altitude attractions, making it a magnet for those seeking both adrenaline-fueled activities and serene landscapes.

• Lucerne is a city anchored by the serene Lake Lucerne and framed by mountains. Its Old Town, home to the historic Kapellbrücke (Chapel Bridge) and Water Tower, is a tapestry of well-preserved medieval architecture. The city is also home to the KKL Luzern concert hall and numerous museums that chronicle Swiss history and art. The nearby Mount Pilatus and Rigi offer panoramic views and outdoor adventures, easily accessible by a network of cable cars and railways. Lucerne serves as a peaceful yet vibrant urban retreat for visitors seeking a blend of cultural immersion, historical exploration, and natural beauty.
  

  Swiss Alps

For more information, visit swiss.com.