Air Canada launches musical travel guides in collaboration with Quebec artists

MONTREAL — Air Canada is combining the worlds of music and travel with the launch of new musical travel guides.

Created in collaboration with three renowned Quebec artists, the airline’s new ‘Un air de chez nous’ platform celebrates Quebec culture while at the same time showcasing three European cities: Paris, Barcelona and Amsterdam. The three artists – Charlotte Cardin, Alexandra Stréliski and Sarahmée – takes guests on a musical journey through each city with personal playlists that are now available on Air Canada’s enRoute website and on Spotify, beginning today, May 3.

“Music is a powerful means of exploration: We listen to music on our way to our destination, but it also has the capacity to call up memories and to take us back to specific moments during our travels, just like flavours and sensations do,” says Martine Boulerice, Director, Brand Marketing – Québec and Aeroplan, at Air Canada. “This is the insight at the base of the idea of working with Québec artists, to inspire and guide people who are discovering or rediscovering Europe this summer. In addition to sharing their favourite places and personal anecdotes with us, these artists take us on a journey with their highly inspiring musical selections.”

Whether travellers are looking for the perfect Parisian café or the best place for a leisurely Sunday brunch, for two or for the whole family, Cardin will lead them there, as if they were joining in on her own personal exploration of the City of Light. “I always take my friends and family members to Hôtel Amour because, for me, it’s the perfect place for a lovely brunch on a plant-filled terrace that somehow feels both private and lively,” says Charlotte Cardin, introducing a ballad that is close to her heart.

Presenting Amsterdam, Stréliski says you really can’t go to the Netherlands without thinking about cycling. “If there is one thing I recommend, it’s to get on a bicycle! I chose a Dutch artist that I have just discovered and that I like a lot. There is a very relaxing side to what she does that makes you feel like heading off on a ride and letting your thoughts flow free,” she says. 

And for those heading to Barcelona, Sarahmée’s playlist showcases the richness of the city, highlighting the narrow streets of Poblenou, an iconic neighbourhood covered with frescos. “You really understand a city when you discover its street art. When I see art, it really does my soul good. And this song has the same effect,” says Sarahmée, speaking of a track from another of Air Canada’s very own artists. 

Paris, Barcelona and Amsterdam are among the 20 European destinations that are a nonstop Air Canada flight away from Montreal. 

To find the complete Musical Travel Guides, go to Air Canada’s enRoute website, or listen to the playlists on Spotify: 

Charlotte Cardin:
Paris Musical Travel Guide by Charlotte Cardin
Paris by Charlotte Cardin on Spotify

Alexandra Stréliski:
Amsterdam Musical Travel Guide  by Alexandra Stréliski
Amsterdam by Alexandra Stréliski on Spotify

Sarahmée:
Barcelona Musical Travel Guide by Sarahmée
Barcelona by Sarahmée on Spotify

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