MONTREAL — Air Canada’s new campaign, More to Travel, is rolling out and will run through the summer on TV, digital, social, airport out-of-home and in-flight.

The airline says the campaign underscores its commitment to providing every passenger elevated comfort, service and experience that fits their distinct needs for any trip.

The 30-second ad launches as Air Canada rolls out a lineup of product and service upgrades with a major investment across all aspects of the customer experience.

The ad can be viewed here in English and here in French.

Earlier this month Air Canada announced a major partnership with Bell Communications that includes free onboard WiFi messaging for Aeroplan members, and with more to come. Throughout the season, Air Canada will be announcing more ways it is elevating its customer experience with more connectivity, in-flight entertainment, lounges and on-board dining, and new features on the Air Canada app.“More to Travel is a promise to Air Canada customers to enhance and excite their travel experience when flying with us. We’ve invested in a wide breadth of product and service upgrades, giving them what they need for the kind of trip they’re on,” said Andy Shibata, Vice President, Brand at Air Canada.

He added: “WiFi to get your work done, your kid’s favourite show, or a comfortable space to recharge – we bring all of this to you with our award-winning customer service to make your trip great, and we look forward to showing you there’s more when you choose to fly with Air Canada.”