MONTREAL — Air Canada is counting down the days until the Summer Olympic Games with a new brand spot that celebrates the pursuit of dreams.

Called ‘Ticket to Dream,’ the spot serves as the centrepiece of Air Canada’s wider Olympic and Paralympic campaign, which will celebrate Team Canada’s journey to the Paris 2024 Olympic and Paralympic Games this summer. The spot was released on Air Canada’s social platforms on July 17 and will premiere on TV, cinema and online on July 26, the same day as the Opening Ceremony of the Olympic Games.

“We’re immensely proud to honour Team Canada’s athletes, whose relentless spirit and drive in pursuing their dreams is truly inspirational,” says Andy Shibata, Vice President, Brand at Air Canada. “Our ‘Ticket to Dream’ spot brings together the drama and emotion of that journey while paying homage to the resilience of both our athletes and many Canadians inspiring all of us ahead of the world’s most prestigious sporting event.”

Developed by FCB, the spot follows two Canadian journeys across time: a young couple moving to Canada in search of a brighter future, and an athlete determined to achieve her Olympic dreams. The two narratives run in parallel before coming together to reveal an unexpected twist.

“Starting over in a new country requires hard work, determination and strength, the very same qualities needed to become an Olympian or Paralympian,” said Jeremiah McNama, Executive Creative Director, FCB Toronto. “Both travel and the Games are about pursuing dreams, and through this spot we’re showcasing Air Canada’s role in both of those journeys.”

‘Ticket to Dream’ will run in 30-, 60- and 90-second versions on television during the Olympic and Paralympic Games. The 90-second spot will run in cinemas between July 26 and August 11, 2024. All formats, as well as a two-and-a-half-minute and a 15-second format will be available to stream online and on social media, and Canadians can also catch them at the airport, in-flight and at Canada Olympic House, Paris.  

Air Canada has been tapped to be Team Canada’s Official Airline for the next four Olympic and Paralympic Games, including Paris 2024. It has served as Official Airline of the Canadian Olympic Team since 1988 and the Canadian Paralympic Team since 2007.

To view the brand spot, click here.