TORONTO — Air Canada rouge continues its expansion into Florida launching Saturday and Sunday flights from Toronto to Sarasota, on Florida’s white sand Gulf Coast last weekend.

This will increase to daily flights from Dec. 17 through to April 27, 2014.

Air Canada rouge is the only Canadian carrier offering nonstop service between Toronto and Sarasota and will add 10% more capacity to the route over the coming year.

“Sarasota attracts Canadians looking to escape the snowy winter and is a perfect choice for this seasonal service by Air Canada rouge,” said Michael Friisdahl, President  CEO, Air Canada Leisure Group. “Our short nonstop flight makes it ideal for long weekends and golf getaways as well as longer stays in vacation properties and offers customers the convenience of arriving directly in Sarasota, instead of Tampa, an hour away.”

Clients can book a vacation package to Sarasota with Air Canada Vacations.

Book air and hotel by March 31, 2014 and save up to $150 per couple on destinations in the U.S. Booking flight and hotel will save $100 per couple, plus save an extra $50 on a car rental when added to flight and hotel. In addition, clients earn Aeroplan Miles on every air-inclusive vacation that is booked.

Some 19 hotels in the area are offered.