MONTREAL — Air Canada has introduced CHOOOSE, a global climate technology company as the airline’s new carbon offset program provider.

The airline says the option to purchase verified carbon offsets is now integrated into its Canadian and U.S. booking sites.

“At Air Canada, we take a multifaceted approach to addressing climate change and sustainability,” said Michael Rousseau, President and CEO of Air Canada. “Environmental and social factors are incorporated into our strategic decisions, including in fleet purchases as well as daily operations through our support of low-carbon alternatives.”

Rousseau added: “High quality climate offsets remain one of several important tools in reaching net-zero emissions. People are increasingly interested in responsibly reducing the environmental footprint associated with travel. With the evolution of our carbon offset program, we are introducing greater convenience and ease for customers choosing to help mitigate air travel GHG emissions and support a range of trusted global climate projects which align with UN Sustainable Development Goals.”

The CHOOOSE platform automatically estimates GHG emissions of the traveller’s journey and allows them to voluntarily elect to offset the GHG emissions associated with their flight. If purchased, the contribution is automatically made to CHOOOSE, who will then provide a certificate confirming the customer’s climate offset purchase.

Aeroplan members also have options to redeem points in exchange for carbon offsets provided by CHOOOSE via the Aeroplan e-Store.

Air Canada says travellers booking flights via other channels have the option to estimate their flight’s CO2 emissions and purchase carbon offsets at any time at: https://aircanada.chooose.today.

Additional information on how CHOOOSE supports carbon calculations is here.