MONTREAL — There’ll be more to enjoy onboard Air Canada thanks to a brand new partnership with AppleTV+.

Starting today, Aug. 1, 2023, the addition of exclusive Apple TV+ original programming to Air Canada’s award-winning in-flight entertainment will allow passengers to enjoy a wide range of original programs, including ‘Ted Lasso,’ ‘Bad Sisters,’ ‘Severance,’ ‘Foundation’ and more.

“At Air Canada, we know that in-flight entertainment is an important part of our customers’ travel journey, particularly on long-haul flights. We look forward to welcoming customers onboard to catch up on their favourite Apple TV+ shows or discover new hits during their flight,” said John Moody, Managing Director of Product Design at Air Canada. 

“This new partnership with Apple puts us on track to increase our onboard entertainment content by more than 95% since last year. We look forward to introducing even more entertainment before the end of 2023,” added Moody.

Earlier this year, Air Canada was recognized by Global Traveler as the ‘Best Airline for Onboard Entertainment’ for the fifth consecutive year, and by the Airline Passenger Experience Association (APEX) with the Passenger Choice Award for Best Entertainment in North America. With 420+ movies, 1,000+ TV episodes, 130+ music albums, podcasts and more, passengers can enjoy programming from boarding to landing. All content onboard Air Canada’s in-flight entertainment equipped aircraft is complimentary for all customers.

Air Canada’s partnership with Apple follows the airline’s recent collaboration with Mattel, which brings more family fun with some of the most popular kids’ shorts.

In addition, in May 2023, Air Canada and Bell began offering free messaging for all Aeroplan members worldwide on all Wi-Fi-equipped aircraft across Air Canada’s fleet, including Air Canada Rouge and Air Canada Express flights. Customers can send and receive text-based messages via onboard Wi-Fi using popular messaging apps including Apple’s iMessage, Meta’s WhatsApp and Messenger, Rakuten’s Viber, and Messages by Google. 

Prior to that, in November 2022, Air Canada became the only Canadian carrier to offer live Canadian TV featuring English and French channels, giving customers the ability to cheer on their favourite sports teams by watching global sporting events in real time, as well as live news onboard equipped flights.