MONTREAL — Air Canada is celebrating the holidays with a new short film that highlights the importance of family and togetherness.

Launched yesterday, Dec. 5, across Canada, ‘Together for the Holidays’ stars a baby loon who gets separated from its family on their annual journey south for the winter. The baby loon finds refuge in an unexpected whimsical hideaway where he gets a little help from a new friend to find his way back to his loved ones.

The animated, 90-second spot features music from two Canadian artists: ‘Where You Are’ by Tenille Townes, one of Canada’s most critically acclaimed country singers, and ‘Les échardes’ by Charlotte Cardin, a four-time 2022 Juno Award winner.

“It’s been a tradition for us to use magic and wonder in our storytelling when it comes to our holiday ads, as it is one of the most celebrated and heartfelt times of the year,” said Andy Shibata, Vice President, Brand, Air Canada. “Air Canada takes great pride in being the airline that plays a role in uniting family and friends to help them celebrate these special times.”

Developed with FCB Canada, ‘Together for the Holidays’ is available in multiple forms: a combination of 90-second and 60-second versions will be shown in cinema, 60-second and 30-second versions on televisions across Canada, and 30-second and 15-second versions on social media and digital platforms.