AIC Hotel Group’s New Director of Field Sales has a territory that includes Canada

MIAMI — AIC Hotel Group, the company behind Hard Rock Hotels, has appointed Carilis Felipe to the newly-created role of Director of Field Sales.

Felipe joined the company nine years ago as Business Development Manager, and spent her initial years under Ash Tembe’s leadership growing travel agent business in her territories.

Six years ago she was tasked with leading the Weddings Department under Frank Maduro, ultimately growing AIC Hotel Group’s wedding business for North America and increasing revenue for the company.

Having spent her latest tenure as Director of Weddings, Felipe has been instrumental in contributing to the company’s growth, developing the WOW and Ishq Rocks WOW Specialist program, “and catapulting the all-inclusive weddings segment into what it is today,” says AIC.

In her new role as Director of Field Sales, Felipe will lead a team of six Regional Directors of Business Development and 11 Business Development Managers in U.S. and Canada to achieve sales targets. She will report directly to Tembe, VP of Sales.

“As we continue to expand our portfolio and grow as a company, it is vital for us to strengthen our travel agent support system. Adding this position will allow us to aide agents in growing their businesses even more than before, and we’re thrilled to have Carilis undertake this role given her wealth of knowledge and experience with travel partners,” says Tembe.

In addition, Michelle Fariñas is assuming the role of Senior Weddings Department Manager at AIC Hotel Group. Fariñas joined the company as a Wedding Sales Coordinator eight years ago, converting countless leads into hard bookings, says AIC.

In her new role she will oversee a dedicated sales team of 11, with the goal of growing the weddings and events business within the company, and will report directly to Maduro, VP of Marketing.

“Michelle has proven to be an asset to AIC Hotel Group,” says Maduro. “This role is a natural fit for her, and we look forward to seeing her continued growth and success within the company as she leads the weddings team.”