KINGSTON, JAMAICA — The Jamaica Tourist Board (JTB) has launched a new weekly photo contest for travel agents featuring a grand prize of a $100 gift card.

The ‘Picture Me in Jamaica’ online giveaway, which launched June 3, will run for a duration of four weeks throughout the month of June. Throughout the contest, agents will learn about Jamaica’s iconic attractions and lesser-known gems. Including historic landmarks and scenic resort areas.

Each Wednesday, five different photos of unique destinations will be posted on the JTB website, ww.visitjamaica.com/canada/contest, along with a series of clues to help agents identify the locations for each image.

Photos for the contest are selected by individual BDMs from the JTB North American team. Each week will also feature an introductory spotlight on the BDM and their photo selections, encouraging participating agents to get to know individual team members and their connections to the island.

The travel agents who identify all five photos correctly will be entered into a weekly prize drawing for a chance to win a $100 gift card. Canadian winners will have a choice of three major retailers: Amazon, TJ Maxx (Winners, HomeSense or Marshalls) or Skip the Dishes.

On why now is a good time to launch the contest, Donnie Dawson, Deputy Director of Tourism, Sales, JTB said: “With social distancing protocols still in place, it’s important for us at the Jamaica Tourist Board to continue engaging with our retail travel partners in a safe and fun way while keeping them excited about Destination Jamaica. Our new Picture Me in Jamaica photo contest is a great way for us to connect with travel agents virtually and highlight must-see landmarks on the island, while also showing off some of the destination’s hidden gems.”

For more information go to www.visitjamaica.com/canada/contest.