MONTREAL — David Côté, a well-known name to the French-speaking trade, has been promoted by Air Canada Vacations to the role of General Manager, Sales – Quebec & Atlantic.

Côté, who previously served as Area Sales Manager in the territory of Montreal, Saguenay, Gaspé and Sept-Îles, will now be responsible for the implementation of sales strategies in the entire Quebec and Atlantic markets. In addition, he will oversee the Area Sales Managers to ensure sustained sales growth in all B2B lines of business.

He will report to Dana Gain, Senior Director of Sales, Groups & Partnerships, and be based in ACV’s Montreal office. Reporting to Côté will be Area Sales Managers Veronica Di Ruocco, Dave Boudreau and Judy Munden.

“We’re very pleased to be appointing David to this position after his long tenure with Air Canada Vacations,” said Gain. “With his established relationships in the trade community and his passion for the business, we are looking forward to David’s contributions in his new role.”

During his tenure at ACV, Côté has been instrumental in forging relationships and supporting suppliers and B2B partners. He also received several awards, including Sales Representative of the Year on numerous occasions.