MONTREAL — Effective June 18 Guy Marchand will take on the role of Manager, Canada and Inbound for Air Canada Vacations.

In his previous role Marchand was ACV’s General Sales Manager – Quebec, a post he held for five years.

In his new position Marchand will oversee the development and implementation of domestic and international sales strategies of B2B and B2C partners in order to increase revenue and bolster sales growth.

He will also focus on building key relationships as well as executing tactical marketing activities to ensure the continued expansion of ACV’s product lines.

Coming up to the mid-year mark, Air Canada Vacations says it continues to see progress in Marchand’s objective of growth and diversification, which includes his Canada product line and Inbound Strategy.

Most recently ACV and with Group Germain Hotels announced their partnership to bring customers “one step closer to unique Canadian experiences”.

ACV says it has set its sights on the expansion of its Canada domestic tour product sales to international retail hubs and continue to grow its sales in the U.S. The company’s Go Canada program is now available from the U.S., France, and the UK.

Marchand will report to George Platanitis, Director of Canada and Inbound Strategy. “Guy is a leader who knows how to build relationships that build value. His extensive background in sales management and insights will be a great asset to our team,” says Platanitis.