GATINEAU, QC — Air Canada Vacations has selected SMITH to help with the upheaval of its digital platforms.

Under a mandate driven by ACV’s commitment to delivering the ‘ultimate in dream vacations for Canadians’, the combined team is designing and executing “a new strategic approach to improving every step of the journey”.

The companies say the multi-year initiative will focus on how consumers find vacation inspiration, adding that the ultimate outcome “is personalized digital engagement that will elevate the customer experience from booking, to destination, and back again”.

“For over 35 years, Air Canada Vacations has been crafting experiences that push the boundaries of traditional vacation packages,” said Selma Filali, Senior Director, Marketing and eCommerce, ACV. “We’re delighted to partner with SMITH. Their blend of hands-on strategy and technical expertise has made them our ideal choice in helping us deliver our vision for digital transformation.”

SMITH has worked with B2B and B2C brands for 20+ years and in 2017 reported 45% growth along with the opening of a new office in Dayton, OH, a new location in Seattle and a major renovation in Gatineau, QC.

“Travel with friends and family is one of the largest and most important personal investments each of us makes during the year,” said Tony Steel, CEO of SMITH. “And as the travel industry undergoes major disruption, it’s critical that we ensure not just the perfect path to the perfect vacation, but maintain that experience throughout the entire trip.”