MISSISSAUGA, ON — As part of Travel Agent Day, the Association of Canadian Travel Agencies (ACTA) has released a consumer facing website bookwithatravelagent.ca.

Bookwithatravelagent.ca is part of ACTA’s marketing toolkit initiative to promote the value of booking with a Travel Agent. Those who visit this website will learn why ‘Without a Travel Agent…You’re on Your Own!’ Bookwithatravelagent.ca offers advice, helpful travel tips and fun stories for travellers planning or embarking on their next vacation.

With prizes provided by WestJet and the objective of promoting the value of the travel agent, ACTA is encouraging its members to participate in the ‘Why I use a Travel Agent’ contest. To participate, ACTA members must solicit their clients to share why they use a travel agent, and the value that their travel agent has provided them prior, during or following trip and travel planning. Each entry will be eligible to win a pair of air-only tickets anywhere WestJet flies – a pair for the participating travel agent and a pair for their client who wrote the testimonial.

Testimonials will be shared with visitors on bookwithatravelagent.ca. To enter members are being asked to e-mail testimonials with details of your agency to contest@acta.ca.

David McCaig, President and COO of ACTA stated, “We are excited to be adding to the ACTA member toolkit with the launch of this website and believe this initiative is a great opportunity for our members to take advantage of the content to promote their value. The testimonials are a nice touch to get people sharing stories that support the value proposition of a travel agent”.

“WestJet has a long-standing relationship with travel agent partners across Canada and beyond, and we credit them with fully supporting us through a 19-year history together,” said Lyell Farquharson, WestJet Vice-President Sales and Business Development. “As part of ACTA’s consumer facing website, we can continue to work toward making WestJet a value and experience-based choice for travel professionals in recognition of the important part travel agents play.”