PARIS — Air France has launched a brand new airline designed to meet the needs of a new generation of travellers. Bearing the hip and happy-sounding moniker Joon, the airline will toe the line between a “traditional and low-cost airline”, said Franck Terner, CEO of Air France.

“Joon is one of our major projects as part of the strategic plan Trust Together, and will be one of Air France’s priorities in its offensive to win back market share,” he said.

Jean-Michel Mathieu, CEO of Joon, added: “Joon is Air France’s little sister who breaks with tradition and takes inspiration from the new expectations of travellers to offer an experience that goes beyond the aircraft doors.”

Starting Dec. 1 in Europe, with prices starting from €39 including tax, are: Barcelona (51 weekly flights); Berlin (37 weekly flights); Lisbon (28 weekly flights); and Porto (three weekly flights).

Starting in Summer 2018 in Brazil and the Seychelles are: Fortaleza, Brazil, starting at €249 including tax with two weekly flights; and Mahé, Seychelles, starting at €299 including tax with three weekly flights.

Here are 6 things you need to know about Joon:

1. Foodies will love it

There’ll be a free catering offer in Business and a new paid option in Economy. There’ll be around 60 tasty treats sold onboard, 20% of which are organic, as well as high-energy fruit juice and free drinks at all times (water, orange juice, organic Segafredo coffee and tea).

2. Fliers will never be bored

YouJoon will give passengers access to in-flight streaming on their smartphones, tablets of laptops. Once onboard, they’ll be able to connect directly to the Joon login portal and choose from a wide range of programs. In the event batteries die, passengers can recharge them with their individual USB port.

3. Joon has lots of friends

The airline already has a network of innovative partnerships that can also be deployed at Air France. These include TravelCar, which will take care of clients’ vehicles at Paris-CDG while they’re away, Le BHV Marais, which conducts Paris tours, and Waynabox, offering weekend packages from Paris.

4. Joon looks super cool

There’s no way you’ll miss a Joon aircraft in the sky – it’s electric blue! Plus, Joon’s 140 flight attendants all sport classic and modern garments, all of which have been designed with recycled fabrics made from plastic bottles.

5. Joon is more tech-savvy than most millennials

The AlloSky Virtual Reality Headset, available in Business class on long-haul flights, is a new generation headset that provides a high-definition screen and a diopter correction to adapt to eyes. Also, Paper Plane, which will soon be available on flyjoon.com, allows friends and families to raise money in order to send clients on a trip to the destination of their choice.

6. Joon has a big sister

Joon benefits from all of Air France’s perks, including easier connections at Paris-CDG, Flying Blue Miles, SkyPriority and Air France assistance.

For more details, watch this video: