MIAMI — It’s game on for Carnival Cruise Line, which has launched its new week-long ‘Carnival Playbook’ game for travel advisors.

The interactive experience, which kicked off Nov. 8 as part of the cruise line’s ‘Onboard with You’ pledge to the travel advisor community, allows advisors to design the perfect cruise vacation for an assigned ‘client persona’ every day of the week. Client personas may include a couple of their honeymoon or a multi-generational family, and advisors can match their clients’ designated persona travelling on a Carnival ship to onboard venues they think would best fit the client’s wants and needs.

A total of 500 participants will randomly win a Carnival cruise. Each winner is eligible to win once and will select their desired voyage from an array of ships and itineraries. Travel advisors in Canada (except Quebec), the U.S., Puerto Rico and the U.K. are eligible to win.

The game is now live and will conclude on Nov. 14. Eligible travel advisors can participate in the game on a daily basis and can find Carnival Playbook and the official rules and information on GoCCL.com.

“We are always thinking of new ways to help our travel advisors grow, thrive and enjoy their work and we think Carnival Playbook will do just that,” said Adolfo Perez, Carnival’s senior vice president of global sales and trade marketing. “Not only will the unique and playful game help them learn more about our product and test their skills all in the spirit of the Carnival fun they’ve come to expect, know and love, but they’ll also have the opportunity to win a free cruise with us. I encourage all of our travel partners to participate and have some fun – and, as always, Travel Agents Rock!”