NEW YORK — If you have clients heading to New York City, tell them that Broadway Week will return this winter with 2-for-1 theatre tickets to 26 Broadway shows – more than any previous iteration of the campaign.

The promotion will run from Jan. 21 through Feb. 6, and theatregoers can take advantage of this savings opportunity by purchasing 2-for-1 tickets starting on Jan. 6 at nycgo.com/broadwayweek.

“Whether theatregoers are seeing a new musical or an old classic, going to a Broadway show is an iconic New York City experience,” said George Fertitta, CEO of NYC & Company, New York City’s official marketing, tourism and partnership organization.

“We encourage New Yorkers and visitors as well as football fans in town for Super Bowl XLVIII to take advantage of the 2-for-1 Broadway Week promotion and enjoy a wonderful theatrical performance.”

Through NYC & Company’s Broadway Week promotion, more than 350,000 2-for-1 theatre tickets have been sold, generating over $22 million in revenue since the semi-annual campaign was launched in January 2011.

Shows participating in Broadway Week Winter 2014 are: After Midnight; Beautiful: The Carole King Musical; The Bridges of Madison County; Bronx Bombers; Chicago the Musical; A Gentleman’s Guide to Love and Murder; The Glass Menagerie; Jersey Boys; Kinky Boots; The Lion King; Machinal; Mamma Mia!; Matilda the Musical; Motown the Musical; Newsies; A Night with Janis Joplin; No Man’s Land; Once; Outside Mullingar; The Phantom of the Opera; Twelfth Night; Pippin; Rock of Ages; Rodgers & Hammerstein’s Cinderella; Waiting for Godot; Wicked.

Broadway Week is produced by NYC & Company in partnership with The Broadway League, American Express, AARP, Amtrak, Audience Rewards and NBC 4 New York.

For the complete listing of Broadway Week shows and more information about the program, visit nycgo.com/broadwayweek.