HONOLULU – The Hawaii Tourism Authority (HTA) is gearing up for the annual Hawaii Tourism Conference, set to take place this year from Sept. 26-30. Hosted at the Hawaii Convention Center and open to Canadian travel agents, the theme for this year’s conference is ‘Transforming Tourism Together.’

HTA is bringing together leaders, suppliers, operators and policy makers to network, share and discuss topics ranging from cultural preservation, sustainability, the environment and education and enhancing the visitor experience. Technology will also be a common theme during the conference schedule.

This year’s new multi-track schedule will allow attendees to customize their conference experience by participating in pre-conference learning tours of the neighbor islands, and selecting the sessions, workshops and panels most relevant to their interests.

A special highlight of the conference program will be the Tourism Legacy Awards, which will honor businesses and individuals making significant contributions to perpetuating the Hawaiian culture at a luncheon on Tuesday, Sept. 27. Surfing is the focus of this year’s awardees.

The Early Bird registration discount ends Aug. 15, offering $50 off full conference registration fees. All registration types are per person and include lunch on selected days and the Aloha Reception on Sept. 28. Registration fees do not include lodging or transportation.

Full Conference price is US$375, two days (Tuesday/Wednesday) is $250, two days (Wednesday/Thursday) is $250, while Tuesday, Wednesday or Thursday only is $185. Special discounted registration fees are available for groups, educators and students. An optional pre-conference island tour is available on Monday, Sept. 26, for an additional fee of $75 per person and includes on-island ground transportation and lunch.

For more information go to hawaiitourismauthority.org.