It’s that time of year again when Rob Glennie Consulting of Winnipeg runs its annual National Travel Agent Survey. 

This survey provides the industry – and you the independent travel advisor – with valuable insights into many aspects of our business.

Your identity remains anonymous so you can take part with confidence!

Please take the time to complete the survey this year. The more advisors who complete it, the more valuable and accurate the results will be.

Here are 5 reasons why completing the survey is important …

Highlight the Essential Role of Travel Agents

The survey underscores the critical importance of travel agents in the Canadian market. Your participation showcases the value you bring to consumers across the country, strengthening the collective voice of agents in industry decision-making.

Shape Industry Support Tailored to Your Needs

By sharing your insights, you help industry partners, including suppliers and tourism boards, gain a clearer understanding of how to better support travel agents. Your input directly influences the tools, resources, and strategies that can improve your day-to-day operations and success.

Gain Industry Recognition
Participating (anonymously) in the survey positions travel agents as an engaged and influential contributor to the travel sector. Your perspectives help shape industry priorities and highlight the trends and challenges faced by travel agents, positioning you as a key stakeholder.

Support Data-Driven Advocacy

The aggregated insights from the survey are used to advocate for travel agents’ interests on a national scale. This helps industry partners craft policies, marketing strategies, and support initiatives that reflect the unique needs of Canadian travel agents and their clients.

Foster a Stronger Travel Ecosystem
By participating, you contribute to building a more informed, responsive, and collaborative travel ecosystem. Your feedback helps ensure that suppliers, tourist boards, and other industry partners align their offerings to better serve agents and their customers, ultimately benefiting everyone in the travel value chain.

This is your opportunity to make your voice heard and contribute to the growth and evolution of the travel industry in Canada!  

You can take the survey here: www.TravelAgentSurvey.ca 

By participating you will be eligible to win a VISA gift card. The early bird prize of $300 was awarded on Jan. 15. Two remaining $100 VISA gift cards will be drawn when the survey closes.