Book your hotel on Instagram…kinda

Conrad Hotels has teamed up with LikeToBuy to provide a system that let’s you click on Instagram photos to reserve a room at that hotel. The catch? You need to click a link on the Instagram page that shows the same images, then you can click on the images and lead to that hotel’s reservation page.

The concept feels a little undercooked currently, but it could drive some impulse buys once Instagram opens up to this kind of advertising.

To see for yourself, go to instagram.com/conradhotels.