10. Be number wise. In terms of results, you’ll want your ad strategy to get to a point where it’s costing you much less to pay for ads than the money you generate from them. So, if you’re spending $100 per month on your ad campaign and bringing in $500 in sales, you’re on the right track. You might consider increasing your ad budget to see if it increases sales. On the other hand, if you’re paying and getting no results, it’s time to change up your approach.