You’ve been thinking about advertising your business on social media, but don’t know where to put your hard-earned dollars? We can help.

We’ve aggregated top tips from our experts, Sherry Heyl, managing director and partner of Sensei Project in Atlanta, and Sophie Bujold, a digital marketing strategist and speaker from Vancouver.

1. Know your goal. Many people purchase ads to boost a post or gain Likes. But to what end? Who do you want to Like your page? What do you want people to do with the content in your boosted post? Before you spend a single dollar on advertising, set your goal – write it down to make it official – and revisit it on a regular basis to make sure you’re on track.