Summer presents unique challenges for travel advisors, from managing fluctuating client demands to balancing personal commitments and travel plans.
Many advisors tend to accept that summer is a slower time, but with practical tips and a shift in mindset, they can turn this period into a growth opportunity.
Recently, I spoke with Michael Roque, Envoyage’s National Sales Director, who brings over 20 years of experience in the travel industry.
Michael’s wealth of knowledge and knack for innovation make him a trusted expert in the field.
Here, he shares actionable insights to help seasoned travel advisors sustain business growth year-round …
Tip 1: Streamline Client Relationships
“During slower periods, evaluating client relationships is crucial,” Roque advises. “Identify clients who require excessive time but contribute minimally to your revenue stream. Prioritize relationships with clients who appreciate and value your expertise. Don’t be afraid to part ways with those who aren’t aligned with your business goals, style, or values. This makes room for those who are a better fit and will contribute positively to your growth.”
Tip 2: Expand Your Client Base Strategically
“Expand beyond your current client base by targeting niche markets or demographic segments,”suggests Roque. “Collaborate with local businesses or organizations catering to these segments to enhance visibility and referrals. Don’t hesitate to ask satisfied clients for referrals; word-of-mouth remains a powerful tool in this industry.”
Tip 3: Build Confidence in New Destinations
“Confidence in selling new destinations comes from knowledge,” Roque emphasizes. “Attend industry webinars, workshops, or local events to gain firsthand experience and insights. Utilize any supplier trainings or familiarization trips available to you to confidently present these destinations to your clients. At Envoyage, we believe in experiencing travel firsthand; our global network allows our advisors to explore unique destinations. Our recent conference took us to Santiago, Chile, and our upcoming World Wide 2025 conference will be hosted in Sun City, South Africa.”
Tip 4: Create Innovative Packages and Offers
“Think outside the box to attract clients during slower periods,”suggests Roque. “Develop unique travel packages or themed experiences that align with current trends or seasonal interests. Consider collaborating with fellow advisors when creating custom trips or group packages; sharing the workload can lead to shared rewards. Create exclusive deals and promotions with suppliers to offer added value to your clients.”
Tip 5: Develop a Strategic Business Plan
“Use this time to develop a comprehensive business plan,” advises Roque. “Set measurable goals, outline marketing strategies, and establish a timeline for implementation. Join industry associations like ACTA for support and networking opportunities. Envoyage includes membership to ACTA for every advisor, providing access to valuable resources and industry insights.”
While these tips apply to all travel advisors, Envoyage stands ready to support its network with additional resources such as supplier trainings, fam trips, exclusive promotions, and global conferences and reward trips. These offerings are designed to empower advisors with the knowledge and tools they need to succeed in a competitive industry.
“We are committed to advancing travel professionals’ success,” says Roque. “Whether you’re transitioning from a retail environment or have been your own boss for a long time, our goal is to provide the support and resources that drive your business forward. I love discussing with agency owners how Envoyage can help them achieve their goals and elevate their business.”
By leveraging these expert tips and applying strategic thinking, travel advisors can confidently navigate the summer slowdown, expand their clientele, and position themselves for long-term success.
