3. Has the ongoing Ebola scare in West Africa affected any of your Africa itineraries?

Manchester: No, because we really don’t do much in the West Africa part of the continent as it’s very specialized and has more resort-type properties. We do go to Ghana, but it hasn’t spread that far yet and hopefully it won’t. When people think of going to Africa, they think of going to Southern Africa or East Africa first, unless they’ve really travelled the continent a lot already.

4. Who is your typical traveller?

Manchester: We have a very wide range of age groups, anything from 18-80, but our biggest group are the 25-45 year olds, weighted more towards females. Females tend to be a bit more social and would rather travel in a group, while men might go off on their own, but the other consideration is safety.

5. What should travel agents know about selling your product?

Manchester: Anyone of normal fitness levels can go on the trips. It’s experiential so anyone who would like to travel in our style is more than capable. Then they need to know that we use public transport as much as possible. And we travel in small groups with an average of 10 people per trip led by a very knowledgeable local group leader, which is a very important part of our product.