Solo travel is booming, and solo travel specialist Just You is along for the ride. Founded 25 years ago, Just You is a pioneer in offering travel experiences specifically for the solo travel market. Meg Murgatroyd, Head of Trade Sales, North America for Just You Canada, explains what sets Just You apart, and offers up some tips for the trade in this edition of Take 5.
1..Can you share with us a bit about how Just You got started and how it fits into the G Travel Community, as part of G Touring?
“Just You is a travel brand that’s part of the G Touring group, which is a division of G Adventures. It specializes in solo travel experiences, offering adventures tailored specifically for solo travellers who want to explore new destinations but prefer to do so without the hassle of coordinating with a group of friends or family.
“The brand was created 25 years ago, to cater to the growing market of solo travellers who are looking for organized trips where they can meet like-minded people while still enjoying the freedom of travelling independently. Just You provides a range of travel options, from cultural tours and city breaks to more adventurous excursions, all designed with solo travellers in mind.
“As part of the G Travel Community, Just You benefits from the extensive network and resources of the group, which also includes other brands like Travelsphere and TruTravels. This connection allows Just You to leverage the group’s expertise and infrastructure to offer high-quality, well-organized travel experiences while maintaining a focus on the unique needs of solo travellers.
“Overall, Just You fits into the G Travel Community by bringing a specialized approach to solo travel that complements the broader offerings of the group.”
2. With the incredible growth of solo travel, more companies are offering solo travel product. What makes Just You unique for solo travellers?
“Just You stands out in the growing solo travel market due to several unique features …
- Dedicated Solo Travel Focus: Unlike general travel companies that might offer solo travel options as a secondary feature, Just You is specifically designed for solo travellers. This means every aspect of their trips is tailored to meet the needs and preferences of those traveling alone.
- No Single Supplements: Just You never charges a single supplement, making it more affordable for solo travellers to book a trip without paying extra for travelling alone.
- Exclusive Solo Traveller Experiences: The brand curates itineraries that encourage social interaction among solo travellers while providing opportunities for independence. This balance helps travellers connect with others while still enjoying personal space.
- Single Accommodation: Just You ensures that solo travellers have their own room without the need to share, offering comfort and privacy. This is always a twin or double room.
- Like-Minded Community: Tours are designed to foster connections among solo travellers, creating a supportive and friendly environment where participants can bond over shared interests and experiences.
- Personalized Service: The brand offers tailored support and advice for solo travellers, addressing their specific concerns and preferences, and providing a seamless travel experience from start to finish.
“Overall, Just You combines these elements to create a travel experience that is both socially engaging and comfortable for solo adventurers.”
Just You’s Meg Murgatroyd in Wadi Rum
3. What can you tell us about Just You’s relaunch into Canada and future growth plans for other markets?
“Just You’s relaunch into Canada marks the beginning of an exciting new chapter, and we’re fully committed to making it a success. We have dedicated Canadian holiday advisors to provide local support, along with sales representation on the ground to assist you in promoting Just You to your clients.
“But we’re not stopping there. As we expand into key markets across North America and beyond, we’re ensuring you have all the tools you need to succeed – brochures, sales enablement resources, and even group sales opportunities are all part of the package.
“Our focus is on growing thoughtfully while maintaining the personal touch that makes Just You so special. With your support, we’re ready to reach even more solo travellers and create unforgettable journeys for them. Together, we can make Just You the go-to choice for solo travellers in these regions!”
4. Just how popular is solo travel, and what can you share about 2026 highlights?
“The 55+ crowd is really getting into solo travel, making up nearly 37% of travellers
recently. They’re not just travelling; they’re willing to splurge, with many over 55 ready to spend over $3,000 on their trips. This shows they’re looking for top-notch, fulfilling travel experiences.
“Just You is a perfect fit for this market. The company crafts solo travel experiences that are safe, culturally rich, and perfect for personal growth – all things that appeal to older travellers. Just You tours provide the freedom solo travellers love along with the structure to keep things smooth and social.
“For travel agents, suggesting Just You to the 55+ clients is a smart move. These tours answer older adults’ needs for adventurous yet secure solo travel options, giving them both independence and comfort on their journeys.
5. Many travel advisors may be interested in selling more solo travel. Do you have tips about growth opportunities for solo travel – and even solo travel groups?
“Diving into the solo travel market can be both rewarding and exciting. Start with the basics: safety and seamless travel. Highlight organized adventures like Just You, which includes a Holiday Director to manage all the logistics, ensuring a secure and smooth experience for travellers.
“Remember, solo travel doesn’t mean lonely travel. Emphasize the group activities that allow travellers to connect and form new friendships. Sharing personal stories of transformation from past travellers can also inspire others to take the plunge into solo travel.
“To build your own solo travel groups, identify potential solo travellers in your database who have shown an interest in unique travel experiences or those who have travelled alone before. Reach out with personalized messages to highlight the benefits of joining a solo travel group.
“Consider setting up a solo travel club to foster a sense of community among like- minded travellers. Offer special deals, organize community forums, and hold regular meetings or webinars to discuss new travel opportunities.
“These tips should help you effectively market and sell solo travel, making it an exciting option for those seeking adventure on their own terms.”
For more details see justyou.com.
