Avoya Travel posted a double-digit uptick in sales in 2018 along with “unprecedented” growth in the Avoya Travel Network.

Avoya is predominantly based in the U.S. with a small presence in Canada. The record sales have continued into 2019 as Avoya further invests in its 2025 strategic plan.

Through enhanced marketing strategies in 2018 Avoya successfully generated over 25% more ‘Live Leads’ for the Avoya Network than ever before.

The Avoya Network also reached its highest client retention rates to-date in 2018. Meanwhile The Avoya Network continued to grow in 2018 with an almost 25% year-over-year increase in new members.

Avoya says “very significant sales” are coming from new-to-travel independent agencies joining the network.

“Avoya Travel’s record year with customer and network growth is proof that we’re on track with Avoya 2025, the aggressive seven-year growth plan that we launched in 2018, and that we’re on pace to become the number one vacation platform that creates more success for our valued supplier partners, the independent agencies and travellers,” said Jeff Anderson, Executive Vice President of Avoya Travel.

Avoya launched several new initiatives in 2018 that contributed to the company’s record success and advanced the Avoya 2025 plan, including the Avoya Agency Dashboard and the education partnership with CLIA.

In 2019 Avoya says it will make even bigger investments in its brand, its employees, the Avoya Network, technology and marketing.